Abbreviate only if space is an issue in the app. Generally, spell out the day of the week and the month. Abbreviate them if there are space restraints, as in a tweet or a chart: 1k, 150k.
After you send your newsletter, Freddie will give you a high-five. Put your best foot forward with the all-in-one Marketing Platform that grows with you. A friendly welcome email can help you make a great first impression. If it's an expression that typically uses spelled-out numbers, leave them that way. Sometimes it feels weird to use the numeral. We hosted a group of 8th graders who are learning to code. Meg won 1st place in last year’s Walktober contest. Ten new employees started on Monday, and 12 start next week. Spell out a number when it begins a sentence. EmojiĮmoji are a fun way to add humor and visual interest to your writing, but use them infrequently and deliberately. They’re great! They give your writing an informal, friendly tone. Here are some words that we never capitalize in a sentence. When writing out an email address or website URL, use all lowercase.ĭon't capitalize random words in the middle of sentences. Sentence case capitalizes the first letter of the first word. Title case capitalizes the first letter of every word except articles, prepositions, and conjunctions. We use a few different forms of capitalization. 
Your account was flagged by our Abuse team. One exception is when you want to specifically emphasize the action over the subject. Scan for these words and rework sentences where they appear. Words like “was” and “by” may indicate that you’re writing in passive voice. No: The account was logged into by Marti. In passive voice, the subject of the sentence has the action done to it. In active voice, the subject of the sentence does the action. If the abbreviation or acronym is well known, like API or HTML, use it instead (and don’t worry about spelling it out). First use: Coordinated Universal Time (UTC). If the abbreviation isn’t clearly related to the full version, specify in parentheses. Then use the short version for all other references. If there’s a chance your reader won’t recognize an abbreviation or acronym, spell it out the first time you mention it. Stick to the copy patterns and style points outlined in this guide. Lead with the main point or the most important content, in sentences, paragraphs, sections, and pages.īe concise. Help everyone read better by grouping related ideas together and using descriptive headers and subheaders.įocus your message. Some people will read every word you write. (We cover a lot of ground in this section-the search feature will help if you're looking for something in particular.) Basics 
This section will lay out our house style, which applies to all of our content unless otherwise noted in this guide. Adhering to certain rules of grammar and mechanics helps us keep our writing clear and consistent.
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